The power of Advertisement

Advertising on every waking hour bombarded us. We hated it, but there is no escape, especially to the consumers.

However if you look at advertising from the creative’s prospective; as annoying as it may be, advertising professionals are very creative people, and the power in their advertising should not be taken lightly. It is often intelligent and powerful; strike when it is most appropriated. You fell into their trap without ever suspect anything.

I recently heard some one told me that after many years of loyalty to a brand of detergent. He decided to change brand.
We all buy detergents; have you ever ask yourself why you stay loyalty to a certain brand? Is it because the advertisements told you that their brand is more superior?

The fact is, the ingredients in product like detergent, are literary identical on every brand, what’s left with for advertiser to change your buying habit, most often is base on emotion appeal, rather than the performance of the products.

Watch an ad or two next times, an advertiser never tells you why their brand is better than the others. Everyone says that they cleans better, left you with a fresher feeling and make you clothes smell better. Therefore it is justified to ask you dig a little deeper into your pocket and stay loyal the superior brand existed only in your mind. You be the judge.

It is a formula, and science in marketing advertising, when there is no superiority data to speak of, advertisers most often turn to target your emotions in an attempt to gain market shares. Rather than the norm of superior claims, sometimes they may tie in with a good cause like sponsoring donations to a natural disaster relief; make you feel that you are a part of their effort if you buy their product. While you spend money, they gain name recognitions, and good will.

Next time when you have to choose one product from the others, make sure you know the facts from fiction or emotion.

Chance Encounter NYC